South by Southwest (SXSW), the annual tech and music conference that takes over Austin, Texas each year for two weeks is underway and it already looks awesome. If you think it isn’t worth the crowds then let me tell you this: Mario Kart. In Real-Life. Pennzoil teamed up with Nintendo to bring this amazing Mario Kart track to Austin.
You even get to battle with your friends by picking up turtle shells, mushrooms, and more via augmented reality!
I can’t think of anything more amazing at a music festival/tech conference, can you?
UPDATE: We’ve added a video below from The Verge.
Nintendo teamed up with Pennzoil.
Karting around the track.
You can pick up virtual battle items!
The track isn’t tiny, what an awesome setup.
Um, the Mario on the right is totally an imposter.
I have to try this.
If you’re in Austin this weekend for SXSW check it out and let us know how it was on our Facebook page!
Here’s a video of the mayhem: